→ NAMING
→ TAGLINE
→ CORE VALUES
→ USP
→ KEYWORDS
→ OFFERING
→ BRAND STORY
→ BRAND STATEMENT
→ BRAND PHILOSOPHY
→ ART DIRECTION
→ BRAND POSITIONING
→ TONE OF VOICE
→ CONSUMER PROFILE
→ BRAND CHECKLIST
→ GOALS AND NEXT STEPS
→ CREATIVE RESOURCES

BRAND STRATEGY

PHASE 1

Mint House is an Interior Design studio specialising in private homes, hotels and luxury holiday rentals. We worked with Mint House on a full brand refresh which included: 

MINT HOUSE INTERIORS

FULL BRAND PACKAGE CASE STUDY

→ Brand Strategy
→ Branding
→ Photography
→ Design
→ Social Media

BRANDING

→ Logo
→ Monogram
→ Colour palette 
→ Typography 

+ a brand guideline PDF. This includes branding, how to use it and your brand strategy, beautifully organised into a brand document. 

BRAND photography

BRAND
photography

PHASE 2

PHASE 3

→ 1 MONTH OF SCHEDULED CONTENT
(IMAGES AND CAPTIONS)
→ Goals & objectives
→ Content pillars 
→ Scheduling software 
→ Content calendar 
→ Optimised posting times 
→ Content bank 
→ Optimised hashtags
→ Audience profile 
→ Profile pic 
→ Bio 
→ Link tree
→ Inspiration board

@minthouseinteriors
@minthousehome

social media

brand design

→ WEBSITE
→ copywriting
→ Business card 
→ Email footer
→ BRANDED STATIONARY
→ SERVICES & FEES
→ CATALOGUE
→ INVOICE 
→ QUOTE
→ BRAND GUIDELINES
→ POS

click here to see the live mint house website
  

PHASE 4

PHASE 5